Viacom: Corporate Social Responsibility App

Project Info

Viacom commissioned Invoke to bring it’s annual corporate social responsibility report into the digital era by taking the traditionally published book and turning it into a dynamic online experience. The content was enhanced from just the printed word on the page to an interactive, rich media site including photo galleries, custom-produced video introductions by celebrities and links out to the causes and organizations the company supported over the past year. The application was tablet and mobile friendly, featuring a responsive design framework and customized media player.

As project manager, I set the production schedule and resources to complete this application build out. Initial resources included off-shore, outsourced design and development talent. This involved managing timelines and deadlines across time-zones and potential language barriers. The project then transitioned as I made the decision to bring it back in-house. The internal team of 5 production staff worked through a mountain of content that needed to be reformatted and brought to life on this new medium. I was also able to support the account manager with timely updates and communication to the client.

The app was unveiled with a celebration in Times Square, where over 200 key Viacom employees and guests saw it launch on the big screens.

Campaign Stats

This application was produced for internal use and presented to the CEO, Philippe Dauman, for review during the development process. The app launched with a celebration in New York City, where it was broadcast on large LED screens throughout Times Square. Analytics are confidential per client request.

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